Tights 2026 are no longer just for the gym!
Forget everything you knew about the “sporty” look — in 2026, leggings are getting a luxury upgrade. This season, w...
After years of crop tops dominating, long tops with a clean silhouette are making a comeback. Women are looking for more coverage while still seeking elegance and simplicity.
Long tops have become items that restock faster than expected.
Rate your post-workout style
It’s time to upgrade your post-workout look. The Popopen fleece jacket combines cozy softness with the technical fu...
Workout clothes built for movement
Human movement is a universal language, and modern activewear has become its primary means of expression. It repres...
Why fabric really matters in sportswear
In 2008, the world of swimming changed forever thanks to a groundbreaking technological fabric. The “LZR Racer” sui...
The place where sport meets style.
In the 1990s, Princess Diana was photographed in London wearing cycling shorts and an oversized sweatshirt. In that...
From the gym to the street: the new fashion code.
A pleasant winter sun washes over Tel Aviv. Dana, always on the move, finishes her Pilates workout. In the past, sh...
The leggings that took Europe by storm in winter 2025.
The thermal leggings have become the best-selling item this winter — and this is the real reason why.
Behind the Numbers: Why Has Sportswear Become More Expensive?
The fashion world is changing — and prices are rising. Here’s the truth behind it.
The power of color: what makes us choose black?
A new study found that a certain color boosts self-confidence.
How we choose collections at Popopen.
Not what you think — it’s much more precise.